Share Of Wallet - SOW

Share Of Wallet - SOW
A marketing term referring to the amount of the customer's total spending that a business captures in the products and services that it offers. Increasing the share of a customer's wallet a company receives is often a cheaper way of boosting revenue than increasing market share.

Increasing share of wallet can be done by adding new products or services that a firm will offer to existing customers. This can also be done by cross-selling services within the same company. As an example, a bank might recommend to an existing client a different service that they offer, such as referring a wealth management client to an individual elsewhere in the organization who might sell the client insurance or arrange for a mortgage. By cross-selling within the bank they can increase their share of the customer’s wallet.


Investment dictionary. . 2012.

Игры ⚽ Поможем написать курсовую

Look at other dictionaries:

  • Share of Wallet — (SOW) is a survey method used in performance management that helps managers understand the amount of business a company gets from specific customers.Another common definition is the following: Share of Wallet is the percentage ( share ) of a… …   Wikipedia

  • Sow — may refer to an African name, frequent in Senegal. * Abdoul Salam Sow, a football player. * Abdoulaye Sékou Sow, a former Prime Minister of Mali. * Aminata Sow Fall, a Senegalese author. * Daouda Sow, a boxer. * Fatou Ndiaye Sow, a Senegalese… …   Wikipedia

  • Minor characters in the Blandings stories — The following is an incomplete compendium of the fictional characters featured in the Blandings Castle stories of P. G. Wodehouse, in alphabetical order by surname. Lady Georgiana Alcester One of Lord Emsworth s many sisters, Lady Alcester is… …   Wikipedia

  • List of minor Blandings characters — Lists of P. G. Wodehouse characters Characters in all Wodehouse stories Characters in the Blandings stories Characters in the Drones Club stories Characters in the Jeeves stories Characters in the Mulliner stories Characters in the Ukridge… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”